Spektra's previous logo was drawn up near the beginning of its existence in the early 2010's. In order to establish a global-enterprise level brand for Spektra, we wanted to create an iconic logo that portrayed the values that Spektra had.
The elephant was thought of for multiple reasons:
- Spektra wants to be known for its wisdom, ingenuity, and friendliness. They aim to partner with their clients as they grow, not just conduct single projects.
- IT companies always use abstract, tech-oriented logos that often times lack humanity, especially in North America. We wanted to break the unwritten rules of what IT company branding had to look like, so we went back to the natural world.
- Spektra wants to be loud, proud, and large in how it carries itself. What land animal is bigger than an elephant?
- It stays true to Spektra's African roots while also being relatable to a North American/Global audience.
We are excited to help Spektra grow as their agency of record, and look forward to a long relationship as their agency of record!