When we did a preliminary study on what other logos looked like for watershed stewardship organizations, we noticed a common—and obvious—theme: water droplets. So with an overdiluted use on "water droplet logos", we decided to go in a completely different direction by using a pelican and cattail, a popular bird and plant in the Moose Jaw River Watershed territory.
The website is built on a fully custom-developed CMS called Dash, designed and built by Luke Johnson (Codigo Webworks). While we are able to design and build websites in-house (no pun intended), bringing in a more experienced developer ultimately was the best decision, since the website needed to be highly versatile and customizable, since the MJRWS has many different programs and projects happening all at the same time.
The Watershed was our first major project, and it was definitely a wonderful learning experience. They are a great organization with a powerful mission for Saskatchewan, and we were honoured to be able to work with them on rebranding and focusing on their organization!